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OPEN 7 DAYS - APPOINTMENTS ARE RECOMMENDED AND PREFERRED - WALK IN'S FOR PROM & TUXEDOS ARE WELCOME ONLY IF THERE'S AN OPENING SLOT AVAILABLE. FOR PROM & TUXEDO - NO APPOINTMENT FEE. ALL OTHER DEPARTMENT $15 APPOINTMENT FEE - IF YOU PURCHASE ON THE SAME DAY, THE FEE WILL BE DEDUCTED FROM THE PURCHASE PRICE. SEE STORE FOR MORE DETAILS.
Call us at: 732-240-0607
1608 ROUTE 37 EAST / Toms River NJ 08753
Route 37 and Vaughn Avenue in Wawa Plaza
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Collections
  • Shop by Event
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    • Ball Gowns
    • Bridal Gowns
    • Bridesmaids
    • Evening Dresses & Gowns
    • Mother of the Bride/Groom
    • Prom Dresses
    • Prom Plus Dresses
    • Quinceanera Gowns
    • Short Cocktail Dresses
    • Special Occasion
  • Prom/Young Evening
    +
    • Abby Paris by Lucci Lu
    • Aleta
    • Alisha Hill
    • Alyce Paris Prom
    • Alyce Paris B'Dazzle
    • Alyce Paris Black Label
    • Amarra
    • Angela & Allison
    • Ashley Lauren
    • Atria
    • Ava Presley
    • Black White Red by Mac Duggal
    • Black by Blush
    • Blush Prom by Alexia
    • Cassandra Stone
    • Clarisse
    • Claudine Alyce Paris
    • Colette for Mon Cheri
    • Colors Dress
    • Dave and Johnny
    • Ellie Wilde by Mon Cheri
    • Faviana
    • Faviana Glamour Collection
    • Flash by Cassandra Stone
    • Gigi by La Femme
    • Glow Dresses
    • Ieena by Mac Duggal
    • Intrigue by Blush
    • Jasz Couture
    • Jasz Red Carpet Collection
    • Jessica Angel
    • Jovani Prom
    • JVN Prom
    • La Femme Prom
    • Lara Design
    • Limited Edition Prom
    • Lucci Lu
    • Lush Prom By Jasz
    • Mac Duggal Couture
    • Mac Duggal Prom
    • Milano Prom
    • Morilee Prom
    • Morrell Maxie
    • Nicole Bakti
    • Nina Canacci
    • Panoply
    • Paul Rekhi
    • Pia Michi London
    • Pink by Blush
    • Portia and Scarlett
    • Primavera Couture Longs
    • Curvy By Primavera
    • Primavera Exclusives
    • Rachel ALLAN Prima Donna
    • Rachel ALLAN Princess
    • Rachel ALLAN Prom
    • Scala Prom
    • Sherri Hill Prom Collection
    • Sparkle Prom by Da Vinci
    • Stella Couture Prom
    • Studio 17
    • Swing Apparel
    • Tarik Ediz Prom
    • Tarik Ediz
    • Temptation
    • Terani Pageant
    • Terani Prom
    • Tiffany Prom
    • Tony Bowls New Beginnings
    • Vienna by Helen’s Heart
    • Xtreme Prom
    • Zoey Grey
  • Short Prom/Cocktail
    +
    • Abby Paris Shorts
    • Alyce Paris Short & Cocktail
    • Alyce Paris Sweet 16
    • Angela & Allison Short Dresses
    • Dave and Johnny Short Styles
    • Hannah S
    • Jasz Cocktail
    • Jovani Cocktail
    • Jovani Homecoming
    • La Femme Cocktail
    • Primavera Couture Shorts
    • Portia and Scarlett Cocktail
    • Rachel ALLAN Priscilla
    • Shorts by Mon Cheri
    • Sticks and Stones by Mori Lee
    • Terani Cocktail
    • Terani Homecoming
  • Plus Size Prom
    +
    • Angela & Allison Plus Prom
    • Fabulouss by Cassandra Stone
    • Faviana Plus Sizes
    • Rachel ALLAN Plus Prom
    • Xcite Plus Collection
  • Bridal Collections
    +
    • Allure Bridal
    • Allure Couture Bridal
    • Sottero And Midgley
  • Evening Dresses
    +
    • Alyce Exclusives
    • Ball Gowns by Mac Duggal
    • Evenings by Mon Cheri
    • Janique Evening
    • Jovani Evening
    • La Femme Evening
    • Portia and Scarlett Evening
    • Primavera Evening
    • Terani Evening
    • Tiffany Presentation Gowns
  • Quinceanera
    +
    • Allure Quinceanera
    • Alyce Paris Quinceanera
    • Mariposa Q15 by Moonlight
    • Q by Da Vinci
    • Quinceanera by House of Wu
    • Vizcaya by Mori Lee
  • Bridesmaids
    +
    • Alyce Paris Bridesmaids
    • BariJay Bridesmaids
    • Bill Levkoff
    • Christina Wu Occasion
    • Da Vinci Bridesmaids
    • Morilee Bridesmaids
    • Primavera Bridesmaids
  • Mother of Bride/Groom
    +
    • Alyce Paris Jean De Lys
    • Cameron Blake by Mon Cheri
    • Damianou
    • Daymor Couture
    • Ivonne D by Mon Cheri
    • MGNY
    • Marsoni by Colors
    • Montage Boutique by Mon Cheri
    • Montage by Mon Cheri
    • Morrell Maxie MOB
    • Rina di Montella
    • Social Occasions by Mon Cheri
    • Soulmates
    • Stella Couture
    • Terani MOB
  • SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE
    +
    • SALE Rack!
  • Shoes & Handbags
    +
    • Dyeables Shoes
    • Furmani
    • Johnathan Kayne Shoes
    • Touch Ups
  • Tuxedo Collections
    +
    • Designer Tuxedo Colleciton
    • Smart Formal Wear Sarno & Sons

Bridal Gowns

Sort By:
Adagio Bridal by Karishama Creations

W9304 Adagio Bridal by Karishama Creations

$748  
Sottero and Midgely-Kevyn

9SC803 Sottero and Midgely-Kevyn

$2728  
Sottero and Midgely-Koda

9SN809 Sottero and Midgely-Koda

$2265  
Sottero and Midgley-Jasper

9SC081 Sottero and Midgley-Jasper

$1735  
Sottero and Midgely-Darren

9SC885 Sottero and Midgely-Darren

$2375  
Sottero and Midgley-Georgina

8ST796 Sottero and Midgley-Georgina

 
Allure Bridal

9120 Allure Bridal

 
Adagio Bridal by Karishama Creations

W9288 Adagio Bridal by Karishama Creations

$987  
Adagio Bridal by Karishama Creations

W9306 Adagio Bridal by Karishama Creations

$918  

2075M

$389 $189 
Allure Bridal

9913 Allure Bridal

 
Allure Bridal

9852 Allure Bridal

 
Allure Bridal

9812 Allure Bridal

 
Allure Bridal

9619 Allure Bridal

 
Allure Bridal

9716 Allure Bridal

 
Allure Bridal

9914 Allure Bridal

 
Allure Bridal

9816 Allure Bridal

 
Allure Bridal

9814 Allure Bridal

 
Allure Bridal

9681 Allure Bridal

 
Allure Bridal

9704 Allure Bridal

 
Allure Bridal

9764 Allure Bridal

 
Allure Couture Bridal

C570 Allure Couture Bridal

 
Allure Bridal

9858 Allure Bridal

 
Allure Bridal

9911 Allure Bridal

 
Allure Couture Bridal

C602 Allure Couture Bridal

 
Allure Bridal

9856 Allure Bridal

 
Allure Bridal

9860 Allure Bridal

 
Allure Bridal

9501 Allure Bridal

 
Allure Couture Bridal

C504 Allure Couture Bridal

 
Allure Bridal

A1102 Allure Bridal

 
Allure Bridal

9900 Allure Bridal

 
Allure Bridal

9800 Allure Bridal

 
Allure Couture Bridal

C589 Allure Couture Bridal

 
Allure Bridal

9808 Allure Bridal

 
Allure Bridal

9624 Allure Bridal

 
Allure Bridal

9652 Allure Bridal

 
Allure Couture Bridal

C584 Allure Couture Bridal

 
Allure Bridal

9811 Allure Bridal

 
Allure Bridal

9758 Allure Bridal

 
Allure Bridal

9775 Allure Bridal

 
Allure Bridal

9718 Allure Bridal

 
Allure Bridal

9664 Allure Bridal

 
Allure Bridal

9803 Allure Bridal

 
Allure Couture Bridal

C564 Allure Couture Bridal

 
Allure Bridal

9851 Allure Bridal

 
Allure Bridal

9802 Allure Bridal

 
Allure Bridal

9614 Allure Bridal

 
Allure Couture Bridal

C569 Allure Couture Bridal

 
Allure Bridal

9704L Allure Bridal

 
Allure Bridal

9682 Allure Bridal

 
Allure Bridal

9620 Allure Bridal

 
Allure Bridal

A1100 Allure Bridal

 
Allure Couture Bridal

C520 Allure Couture Bridal

 
Allure Bridal

9909 Allure Bridal

 
Allure Bridal

9720 Allure Bridal

 
Allure Bridal

9904 Allure Bridal

 
Allure Bridal

9802L Allure Bridal

 
Allure Bridal

9719 Allure Bridal

 
Allure Bridal

9861 Allure Bridal

 
Allure Bridal

9570 Allure Bridal

 
Allure Bridal

9907 Allure Bridal

 
Allure Couture Bridal

C601 Allure Couture Bridal

 
Allure Couture Bridal

C568 Allure Couture Bridal

 
Allure Bridal

9565 Allure Bridal

 
Allure Bridal

9850 Allure Bridal

 
Allure Couture Bridal

C586 Allure Couture Bridal

 
Allure Bridal

9815 Allure Bridal

 
Allure Bridal

9678 Allure Bridal

 
Allure Couture Bridal

C658 Allure Couture Bridal

 
Allure Bridal

9771 Allure Bridal

 
Allure Bridal

9623 Allure Bridal

 
Allure Couture Bridal

C574 Allure Couture Bridal

 
Allure Bridal

9961 Allure Bridal

 
Allure Couture Bridal

C604 Allure Couture Bridal

 
Allure Bridal

9711 Allure Bridal

 
Allure Bridal

9601 Allure Bridal

 
Allure Bridal

9511 Allure Bridal

 
Allure Bridal

9904W Allure Bridal

 
Allure Bridal

9807 Allure Bridal

 
Allure Bridal

9709 Allure Bridal

 
Allure Bridal

9814L Allure Bridal

 
Allure Bridal

9683 Allure Bridal

 
Allure Couture Bridal

C659 Allure Couture Bridal

 
Allure Bridal

9767 Allure Bridal

 
Allure Bridal

A1114 Allure Bridal

 
Allure Couture Bridal

C639 Allure Couture Bridal

 
Allure Bridal

9857 Allure Bridal

 
Allure Bridal

9866 Allure Bridal

 
Allure Bridal

9776Z Allure Bridal

 
Allure Bridal

9564 Allure Bridal

 
Allure Couture Bridal

C652 Allure Couture Bridal

 
Allure Couture Bridal

C623 Allure Couture Bridal

 
Allure Bridal

9776 Allure Bridal

 
Allure Bridal

A1106 Allure Bridal

 
Allure Bridal

A1115 Allure Bridal

 
Allure Bridal

9854 Allure Bridal

 
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About the Shop

Call us during Store Hours at (732) 240-0607 or Click Here to use our registration form to submit your request for an appointment.

For Brides, Bridesmaids, and Mothers shopping for a wedding we must have an appointment so we can schedule time for you with one of our expert consultants.

FREE SHIPPING CHECK OUR ONLINE SALES POLICY!!

Follow Us On Social
Hours

APPOINTMENTS are Recommended & Preferred - WALK INS are Welcome only if there is an empty slot available.

BEFORE & AFTER STORE HOURS APPOINTMENTS ARE AVAILABLE - APPOINTMENT FEE 25/- STORE CAN CLOSE EARLY IF WE ARE DONE WITH THE APPOINTMENTS FOR THE DAY, SO PLEASE CALL AHEAD.

MONDAY & FRIDAY 12 - 6

TUESDAY, WEDNESDAY & THURSDAY 12- 8

SATURDAY 10 - 5

SUNDAY 11 - 4 PM

BRIDAL, BRIDESMAIDS, SOCIAL OCCASION (including MOTHER OF) IS BY APPOINTMENTS ONLY

732-240-0607
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Visit Us
PARK AVENUE SOUTH COUTURE BOUTIQUE
1608 ROUTE 37 EAST
(Route 37 and Vaughn Avenue in Wawa Plaza)
TOMS RIVER, NJ 08753
DRESSES ARE NOT REGISTERED FOR ANY OCCASION, MOST SCHOOLS HAVE THEIR OWN REGISTRY.





  • Collections
  • About Us
  • Contact Us
  • Store Hours & Directions
  • Our Prom Catalog
  • Tuxedos
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Ball Gowns
  • Bridal Gowns
  • Bridesmaids
  • Evening Dresses & Gowns
  • Mother of the Bride/Groom
  • Prom Dresses
  • Prom Plus Dresses
  • Quinceanera Gowns
  • Short Cocktail Dresses
  • Special Occasion

Prom/Young Evening

  • Abby Paris by Lucci Lu
  • Aleta
  • Alisha Hill
  • Alyce Paris Prom
  • Alyce Paris B'Dazzle
  • Alyce Paris Black Label
  • Amarra
  • Angela & Allison
  • Ashley Lauren
  • Atria
  • Ava Presley
  • Black White Red by Mac Duggal
  • Black by Blush
  • Blush Prom by Alexia
  • Cassandra Stone
  • Clarisse
  • Claudine Alyce Paris
  • Colette for Mon Cheri
  • Colors Dress
  • Dave and Johnny
  • Ellie Wilde by Mon Cheri
  • Faviana
  • Faviana Glamour Collection
  • Flash by Cassandra Stone
  • Gigi by La Femme
  • Glow Dresses
  • Ieena by Mac Duggal
  • Intrigue by Blush
  • Jasz Couture
  • Jasz Red Carpet Collection
  • Jessica Angel
  • Jovani Prom
  • JVN Prom
  • La Femme Prom
  • Lara Design
  • Limited Edition Prom
  • Lucci Lu
  • Lush Prom By Jasz
  • Mac Duggal Couture
  • Mac Duggal Prom
  • Milano Prom
  • Morilee Prom
  • Morrell Maxie
  • Nicole Bakti
  • Nina Canacci
  • Panoply
  • Paul Rekhi
  • Pia Michi London
  • Pink by Blush
  • Portia and Scarlett
  • Primavera Couture Longs
  • Curvy By Primavera
  • Primavera Exclusives
  • Rachel ALLAN Prima Donna
  • Rachel ALLAN Princess
  • Rachel ALLAN Prom
  • Scala Prom
  • Sherri Hill Prom Collection
  • Sparkle Prom by Da Vinci
  • Stella Couture Prom
  • Studio 17
  • Swing Apparel
  • Tarik Ediz Prom
  • Tarik Ediz
  • Temptation
  • Terani Pageant
  • Terani Prom
  • Tiffany Prom
  • Tony Bowls New Beginnings
  • Vienna by Helen’s Heart
  • Xtreme Prom
  • Zoey Grey

Short Prom/Cocktail

  • Abby Paris Shorts
  • Alyce Paris Short & Cocktail
  • Alyce Paris Sweet 16
  • Angela & Allison Short Dresses
  • Dave and Johnny Short Styles
  • Hannah S
  • Jasz Cocktail
  • Jovani Cocktail
  • Jovani Homecoming
  • La Femme Cocktail
  • Primavera Couture Shorts
  • Portia and Scarlett Cocktail
  • Rachel ALLAN Priscilla
  • Shorts by Mon Cheri
  • Sticks and Stones by Mori Lee
  • Terani Cocktail
  • Terani Homecoming

Plus Size Prom

  • Angela & Allison Plus Prom
  • Fabulouss by Cassandra Stone
  • Faviana Plus Sizes
  • Rachel ALLAN Plus Prom
  • Xcite Plus Collection

Bridal Collections

  • Allure Bridal
  • Allure Couture Bridal
  • Sottero And Midgley

Evening Dresses

  • Alyce Exclusives
  • Ball Gowns by Mac Duggal
  • Evenings by Mon Cheri
  • Janique Evening
  • Jovani Evening
  • La Femme Evening
  • Portia and Scarlett Evening
  • Primavera Evening
  • Terani Evening
  • Tiffany Presentation Gowns

Quinceanera

  • Allure Quinceanera
  • Alyce Paris Quinceanera
  • Mariposa Q15 by Moonlight
  • Q by Da Vinci
  • Quinceanera by House of Wu
  • Vizcaya by Mori Lee

Bridesmaids

  • Alyce Paris Bridesmaids
  • BariJay Bridesmaids
  • Bill Levkoff
  • Christina Wu Occasion
  • Da Vinci Bridesmaids
  • Morilee Bridesmaids
  • Primavera Bridesmaids

Mother of Bride/Groom

  • Alyce Paris Jean De Lys
  • Cameron Blake by Mon Cheri
  • Damianou
  • Daymor Couture
  • Ivonne D by Mon Cheri
  • MGNY
  • Marsoni by Colors
  • Montage Boutique by Mon Cheri
  • Montage by Mon Cheri
  • Morrell Maxie MOB
  • Rina di Montella
  • Social Occasions by Mon Cheri
  • Soulmates
  • Stella Couture
  • Terani MOB

SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE

  • SALE Rack!

Shoes & Handbags

  • Dyeables Shoes
  • Furmani
  • Johnathan Kayne Shoes
  • Touch Ups

Tuxedo Collections

  • Designer Tuxedo Colleciton
  • Smart Formal Wear Sarno & Sons