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OPEN 5 DAYS - WALK-INS WELCOME FOR PROM & TUXEDOS IF SLOTS ARE AVAILABLE
732-240-0607
NEW STORE HOURS.CLOSED SUNDAYS & MONDAYS.
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Park Avenue South

Park Avenue South has been in business in the Toms River Area since 1976 selling only 100% authentic designer dresses. We are a full service specialty store and are a member of the International Prom Association. In our charming boutique we carry a wide array of the latest prom collection from all of your favorite designers, plus our exclusive collection of styles that you cannot find in any other store in the area! We have the largest selection of designer gowns, couture prom dresses, and fashionable formal wear in Ocean County.

Visit our store for the largest selection of designer gowns in Ocean County.

Store Policies

Please make sure to come to the store at least an hour before closing time so that we can serve you better, as we do close on time.

We carry Pageant, Mother of the Bride and Groom, and an extensive collection of Special Occasion apparel. Our Mothers and Special Occasion department is by appointments only.

All Styles are not available at all times. Some styles can take up to 4 months to come in. We will not charge your credit card if we cannot get the dress for you at least two weeks before your wear date. All styles are NOT available to try on in our store.


Dye lots can vary even within the same style and designer, as well as between different styles and designers. For example, the shade of ivory from the same designer may differ depending on the fabric, and ivory from different designers can vary even more significantly across fabrics or styles.

Prices in store can be different from the prices on our website. Free ground shipping is available for online orders over $300 in the continental USA only.

Clearance styles that can be special ordered will be sold at their regular price, not the clearance price. All clearance sale and online sale rack items are sold as is.

As a Courtesy to all the other customers, we reserve the right to limit the dressing room use to a maximum of
30 minutes for Prom, 1 hour for Evening Wear, Bridal and Special Occasion. Time limits depend on the situation in the store. Sales Associates might help more then one customer at a time.

Appointments are preferred and recommended. Walk-ins are welcome only if an opening slot is available. There is no guarantee on how long the wait time will be to try on dresses.

Under 16 must be accompanied by your own parent. We can only allow 2 children with an adult to try on dresses. Customers over 16 but coming without your own parent may only try on a maximum of 3 dresses.

Adult supervision is required for all children at our boutique.

Strollers, Pets, Food and Drinks are not allowed in the store.

All sales are final. No Exchanges, No Refunds, No Returns.
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Hours

Tuesday: 12 - 6 PM

Wednesday: 12 - 6 PM

Thursday: 12 - 6 PM

Friday: 12 - 6 PM

Saturday: 10 AM - 5 PM

Sunday - CLOSED

Monday - CLOSED

*Store may close early, please call ahead to make an appointment.
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Park Avenue South Couture Boutique
1608 Route 37 East
Toms River, NJ 08753
732-240-0607
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Collections

Shop by Event

  • Ball Gowns
  • Bridal Gowns
  • Bridesmaids
  • Evening Dresses & Gowns
  • Mother of the Bride/Groom
  • Prom Dresses
  • Prom Plus Dresses
  • Quinceanera Gowns
  • Short Cocktail Dresses
  • Special Occasion

Prom/Young Evening

  • Abby Paris by Lucci Lu
  • Aleta
  • Alyce Paris Prom
  • Alyce Paris B'Dazzle
  • Alyce Paris Black Label
  • Amarra
  • Ashley Lauren
  • Atria
  • Ava Presley
  • Clarisse
  • Claudine Alyce Paris
  • Colette by Daphne
  • Colors Dress
  • Dave and Johnny
  • Ellie Wilde by Mon Cheri
  • Faviana
  • Faviana Glamour Collection
  • Glow Dresses
  • Jasz Couture
  • Jasz Red Carpet Collection
  • Jessica Angel
  • Jovani Prom
  • JVN Prom
  • La Femme Prom
  • Lara Design
  • Limited Edition Prom
  • Lucci Lu
  • Morilee Prom
  • Nicole Bakti
  • Nina Canacci
  • Panoply
  • Paul Rekhi
  • Portia and Scarlett
  • Portia and Scarlett Couture
  • Primavera Couture Longs
  • Curvy By Primavera
  • Primavera Exclusives
  • Rachel ALLAN Prima Donna
  • Rachel ALLAN Princess
  • Rachel ALLAN Prom
  • Scala Prom
  • Sherri Hill Prom Collection
  • Stella Couture Prom
  • Studio 17
  • Tarik Ediz Prom
  • Tarik Ediz
  • Terani Pageant
  • Terani Prom
  • Tiffany Prom
  • Vienna by Helen’s Heart

Short Prom/Cocktail

  • Abby Paris Shorts
  • Alyce Paris Short & Cocktail
  • Alyce Paris Sweet 16
  • Dave and Johnny Short Styles
  • Jasz Cocktail
  • Jasz Short
  • Jovani Cocktail
  • Jovani Homecoming
  • La Femme Cocktail
  • Primavera Couture Shorts
  • Portia and Scarlett Cocktail
  • Rachel Allan Homecoming
  • Rachel ALLAN Priscilla
  • Sticks and Stones by Mori Lee
  • Terani Cocktail
  • Terani Homecoming

Plus Size Prom

  • Faviana Plus Sizes
  • La Femme Curvy Size
  • Rachel ALLAN Plus Prom

Bridal Collections

  • Sottero And Midgley

Evening Dresses

  • Alyce Exclusives
  • Evenings by Mon Cheri
  • Janique Evening
  • Jovani Evening
  • La Femme Evening
  • Park 108
  • Portia and Scarlett Evening
  • Primavera Evening
  • Terani Evening
  • Tiffany Presentation Gowns

Quinceanera

  • Alyce Paris Quinceanera
  • Quinceanera by House of Wu
  • Vizcaya by Mori Lee

Bridesmaids

  • Alyce Paris Bridesmaids
  • Christina Wu Occasion
  • Morilee Bridesmaids
  • Primavera Bridesmaids

Mother of Bride/Groom

  • Alyce Paris Jean De Lys
  • Cameron Blake by Mon Cheri
  • Daymor Couture
  • Ivonne D by Mon Cheri
  • La Valetta
  • MGNY
  • Marsoni by Colors
  • Montage Boutique by Mon Cheri
  • Montage by Mon Cheri
  • Primavera Mother Of the
  • Rachel Allan Mother's
  • Rina di Montella
  • Stella Couture
  • Terani MOB

SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE

  • SALE Rack!

Tuxedo Collections

  • Designer Tuxedo Colleciton
  • Smart Formal Wear Sarno & Sons