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CLOSED SUNDAY'S & MONDAY'S. MOTHER'S DEPARTMENT IS BY APPOINTMENT ONLY - WALK IN'S ARE WELCOME IF THERE'S AN OPENING SLOT AVAILABLE. SEE STORE FOR MORE DETAILS.
Call us at: 732-240-0607
1608 ROUTE 37 EAST / Toms River NJ 08753
Route 37 and Vaughn Avenue in Wawa Plaza
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    • Ball Gowns
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    • Amarra
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    • Black by Blush
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    • Cassandra Stone
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    • Colette by Daphne
    • Colors Dress
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    • Ellie Wilde by Mon Cheri
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    • Faviana Glamour Collection
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    • Gigi by La Femme
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    • Intrigue by Blush
    • Jasz Couture
    • Jasz Red Carpet Collection
    • Jessica Angel
    • Jovani Prom
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    • La Femme Prom
    • Lara Design
    • Limited Edition Prom
    • Lucci Lu
    • Lush Prom By Jasz
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    • Nicole Bakti
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    • Primavera Exclusives
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    • Rachel ALLAN Prom
    • Scala Prom
    • Sherri Hill Prom Collection
    • Sparkle Prom by Da Vinci
    • Stella Couture Prom
    • Studio 17
    • Swing Apparel
    • Tarik Ediz Prom
    • Tarik Ediz
    • Temptation
    • Terani Pageant
    • Terani Prom
    • Tiffany Prom
    • Tony Bowls New Beginnings
    • Vienna by Helen’s Heart
    • Xtreme Prom
    • Zoey Grey
  • Short Prom/Cocktail
    +
    • Abby Paris Shorts
    • Alyce Paris Short & Cocktail
    • Alyce Paris Sweet 16
    • Angela & Allison Short Dresses
    • Dave and Johnny Short Styles
    • Hannah S
    • Jasz Cocktail
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    • Jovani Cocktail
    • Jovani Homecoming
    • La Femme Cocktail
    • Primavera Couture Shorts
    • Portia and Scarlett Cocktail
    • Rachel ALLAN Priscilla
    • Shorts by Mon Cheri
    • Sticks and Stones by Mori Lee
    • Terani Cocktail
    • Terani Homecoming
  • Plus Size Prom
    +
    • Angela & Allison Plus Prom
    • Fabulouss by Cassandra Stone
    • Faviana Plus Sizes
    • La Femme Curvy Size
    • Rachel ALLAN Plus Prom
    • Xcite Plus Collection
  • Bridal Collections
    +
    • Allure Bridal
    • Allure Couture Bridal
    • Sottero And Midgley
  • Evening Dresses
    +
    • Alyce Exclusives
    • Ball Gowns by Mac Duggal
    • Evenings by Mon Cheri
    • Janique Evening
    • Jovani Evening
    • La Femme Evening
    • Park 108
    • Portia and Scarlett Evening
    • Primavera Evening
    • Terani Evening
    • Tiffany Presentation Gowns
  • Quinceanera
    +
    • Allure Quinceanera
    • Alyce Paris Quinceanera
    • Mariposa Q15 by Moonlight
    • Q by Da Vinci
    • Quinceanera by House of Wu
    • Vizcaya by Mori Lee
  • Bridesmaids
    +
    • Alyce Paris Bridesmaids
    • BariJay Bridesmaids
    • Bill Levkoff
    • Christina Wu Occasion
    • Da Vinci Bridesmaids
    • Morilee Bridesmaids
    • Primavera Bridesmaids
  • Mother of Bride/Groom
    +
    • Alyce Paris Jean De Lys
    • Cameron Blake by Mon Cheri
    • Damianou
    • Daymor Couture
    • Ivonne D by Mon Cheri
    • La Valetta
    • MGNY
    • Marsoni by Colors
    • Montage Boutique by Mon Cheri
    • Montage by Mon Cheri
    • Morrell Maxie MOB
    • Rina di Montella
    • Social Occasions by Mon Cheri
    • Soulmates
    • Stella Couture
    • Terani MOB
  • SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE
    +
    • SALE Rack!
  • Shoes & Handbags
    +
    • Dyeables Shoes
    • Furmani
    • Johnathan Kayne Shoes
    • Touch Ups
  • Tuxedo Collections
    +
    • Designer Tuxedo Colleciton
    • Smart Formal Wear Sarno & Sons

Ellie Wilde by Mon Cheri

Sort By:
Ellie Wilde by Mon Cheri EW34034

EW34034 Ellie Wilde by Mon Cheri

$609  
Ellie Wilde by Mon Cheri EW118011

EW118011 Ellie Wilde by Mon Cheri

$750  
Ellie Wilde by Mon Cheri EW118013

EW118013 Ellie Wilde by Mon Cheri

$458  
Ellie Wilde by Mon Cheri EW117033

EW117033 Ellie Wilde by Mon Cheri

$358  
Ellie Wilde by Mon Cheri EW34005

EW34005 Ellie Wilde by Mon Cheri

$589  
Ellie Wilde by Mon Cheri EW34007

EW34007 Ellie Wilde by Mon Cheri

$629  
Ellie Wilde by Mon Cheri EW34003

EW34003 Ellie Wilde by Mon Cheri

$629  
Ellie Wilde by Mon Cheri EW34021

EW34021 Ellie Wilde by Mon Cheri

$589  
Ellie Wilde by Mon Cheri EW34075

EW34075 Ellie Wilde by Mon Cheri

$609  
Ellie Wilde by Mon Cheri EW120098

EW120098 Ellie Wilde by Mon Cheri

$545  
Ellie Wilde by Mon Cheri EW120123

EW120123 Ellie Wilde by Mon Cheri

$499  
Ellie Wilde by Mon Cheri EW118038

EW118038 Ellie Wilde by Mon Cheri

$519  
Ellie Wilde by Mon Cheri EW119007

EW119007 Ellie Wilde by Mon Cheri

$480  
Ellie Wilde by Mon Cheri EW119074

EW119074 Ellie Wilde by Mon Cheri

$500 $299 
Ellie Wilde by Mon Cheri EW119132

EW119132 Ellie Wilde by Mon Cheri

$460  
Ellie Wilde by Mon Cheri EW119188

EW119188 Ellie Wilde by Mon Cheri

$585  
Ellie Wilde by Mon Cheri EW118025

EW118025 Ellie Wilde by Mon Cheri

$505  
Ellie Wilde by Mon Cheri EW117156

EW117156 Ellie Wilde by Mon Cheri

$450  
Ellie Wilde by Mon Cheri EW118008

EW118008 Ellie Wilde by Mon Cheri

$398  
Ellie Wilde by Mon Cheri EW118012

EW118012 Ellie Wilde by Mon Cheri

$398  
Ellie Wilde by Mon Cheri EW118098

EW118098 Ellie Wilde by Mon Cheri

$550  
Ellie Wilde by Mon Cheri EW117024

EW117024 Ellie Wilde by Mon Cheri

$350  
Ellie Wilde by Mon Cheri EW117051

EW117051 Ellie Wilde by Mon Cheri

$398 $199 
Ellie Wilde by Mon Cheri EW117101

EW117101 Ellie Wilde by Mon Cheri

$398  
Ellie Wilde by Mon Cheri EW117029

EW117029 Ellie Wilde by Mon Cheri

$458 $229 
Ellie Wilde by Mon Cheri EW122001

EW122001 Ellie Wilde by Mon Cheri

$565  
Ellie Wilde by Mon Cheri EW34029

EW34029 Ellie Wilde by Mon Cheri

$589  
Ellie Wilde by Mon Cheri EW34041

EW34041 Ellie Wilde by Mon Cheri

$629  
Ellie Wilde by Mon Cheri EW34045

EW34045 Ellie Wilde by Mon Cheri

$565  
Ellie Wilde by Mon Cheri EW34030

EW34030 Ellie Wilde by Mon Cheri

$609  
Ellie Wilde by Mon Cheri EW34088

EW34088 Ellie Wilde by Mon Cheri

$565  
Ellie Wilde by Mon Cheri EW34009

EW34009 Ellie Wilde by Mon Cheri

$629  
Ellie Wilde by Mon Cheri EW34012

EW34012 Ellie Wilde by Mon Cheri

$629  
Ellie Wilde by Mon Cheri EW34038

EW34038 Ellie Wilde by Mon Cheri

$545  
Ellie Wilde by Mon Cheri EW120001

EW120001 Ellie Wilde by Mon Cheri

$735  
Ellie Wilde by Mon Cheri EW122004

EW122004 Ellie Wilde by Mon Cheri

$545  
Ellie Wilde by Mon Cheri EW122006

EW122006 Ellie Wilde by Mon Cheri

$839  
Ellie Wilde by Mon Cheri EW122011

EW122011 Ellie Wilde by Mon Cheri

$379  
Ellie Wilde by Mon Cheri EW122024

EW122024 Ellie Wilde by Mon Cheri

$629  
Ellie Wilde by Mon Cheri EW122063

EW122063 Ellie Wilde by Mon Cheri

$379  
Ellie Wilde by Mon Cheri EW120007

EW120007 Ellie Wilde by Mon Cheri

$545  
Ellie Wilde by Mon Cheri EW120038

EW120038 Ellie Wilde by Mon Cheri

$419  
Ellie Wilde by Mon Cheri EW120091

EW120091 Ellie Wilde by Mon Cheri

$369  
Ellie Wilde by Mon Cheri EW120076

EW120076 Ellie Wilde by Mon Cheri

$629  
Ellie Wilde by Mon Cheri EW120064

EW120064 Ellie Wilde by Mon Cheri

$415  
Ellie Wilde by Mon Cheri EW120084

EW120084 Ellie Wilde by Mon Cheri

$499  
Ellie Wilde by Mon Cheri EW120075

EW120075 Ellie Wilde by Mon Cheri

$349  
Ellie Wilde by Mon Cheri EW119015

EW119015 Ellie Wilde by Mon Cheri

$575  
Ellie Wilde by Mon Cheri EW119005

EW119005 Ellie Wilde by Mon Cheri

$540  
Ellie Wilde by Mon Cheri EW119016

EW119016 Ellie Wilde by Mon Cheri

$575  
Ellie Wilde by Mon Cheri EW119073

EW119073 Ellie Wilde by Mon Cheri

$500  
Ellie Wilde by Mon Cheri EW119103

EW119103 Ellie Wilde by Mon Cheri

$480  
Ellie Wilde by Mon Cheri EW21873S

EW21873S Ellie Wilde by Mon Cheri

$355  
Ellie Wilde by Mon Cheri EW119038

EW119038 Ellie Wilde by Mon Cheri

$498  
Ellie Wilde by Mon Cheri EW119044

EW119044 Ellie Wilde by Mon Cheri

$518  
Ellie Wilde by Mon Cheri EW119075

EW119075 Ellie Wilde by Mon Cheri

$478  
Ellie Wilde by Mon Cheri EW119094

EW119094 Ellie Wilde by Mon Cheri

$518  
Ellie Wilde by Mon Cheri EW21803S

EW21803S Ellie Wilde by Mon Cheri

$318  
Ellie Wilde by Mon Cheri EW21807

EW21807 Ellie Wilde by Mon Cheri

$518  
Ellie Wilde by Mon Cheri EW21809S

EW21809S Ellie Wilde by Mon Cheri

$358  
Ellie Wilde by Mon Cheri EW21813S

EW21813S Ellie Wilde by Mon Cheri

$318  
Ellie Wilde by Mon Cheri EW21832

EW21832 Ellie Wilde by Mon Cheri

$478  
Ellie Wilde by Mon Cheri EW21860S

EW21860S Ellie Wilde by Mon Cheri

$298  
Ellie Wilde by Mon Cheri EW118023

EW118023 Ellie Wilde by Mon Cheri

$398  
Ellie Wilde by Mon Cheri EW118048

EW118048 Ellie Wilde by Mon Cheri

$478  
Ellie Wilde by Mon Cheri EW118051

EW118051 Ellie Wilde by Mon Cheri

$398  
Ellie Wilde by Mon Cheri EW118125

EW118125 Ellie Wilde by Mon Cheri

$550  
Ellie Wilde by Mon Cheri EW118127

EW118127 Ellie Wilde by Mon Cheri

$478  
Ellie Wilde by Mon Cheri EW21714

EW21714 Ellie Wilde by Mon Cheri

$518  
Ellie Wilde by Mon Cheri EW21744S

EW21744S Ellie Wilde by Mon Cheri

$358  
Ellie Wilde by Mon Cheri EW117039

EW117039 Ellie Wilde by Mon Cheri

$550  
Ellie Wilde by Mon Cheri EW118001

EW118001 Ellie Wilde by Mon Cheri

$518  
Ellie Wilde by Mon Cheri EW118004

EW118004 Ellie Wilde by Mon Cheri

$478  
Ellie Wilde by Mon Cheri EW118022

EW118022 Ellie Wilde by Mon Cheri

$358  
Ellie Wilde by Mon Cheri EW118028

EW118028 Ellie Wilde by Mon Cheri

$398  
Ellie Wilde by Mon Cheri EW118052

EW118052 Ellie Wilde by Mon Cheri

$498  
Ellie Wilde by Mon Cheri EW118061

EW118061 Ellie Wilde by Mon Cheri

$378  
Ellie Wilde by Mon Cheri EW118083

EW118083 Ellie Wilde by Mon Cheri

$358  
Ellie Wilde by Mon Cheri EW118109

EW118109 Ellie Wilde by Mon Cheri

$438 $238 
Ellie Wilde by Mon Cheri EW118114

EW118114 Ellie Wilde by Mon Cheri

$458  
Ellie Wilde by Mon Cheri EW118117

EW118117 Ellie Wilde by Mon Cheri

$558  
Ellie Wilde by Mon Cheri EW118122

EW118122 Ellie Wilde by Mon Cheri

$458  
Ellie Wilde by Mon Cheri EW118126

EW118126 Ellie Wilde by Mon Cheri

$518  
Ellie Wilde by Mon Cheri EW118128

EW118128 Ellie Wilde by Mon Cheri

$458  
Ellie Wilde by Mon Cheri EW118157

EW118157 Ellie Wilde by Mon Cheri

$518  
Ellie Wilde by Mon Cheri EW118163

EW118163 Ellie Wilde by Mon Cheri

$358  
Ellie Wilde by Mon Cheri EW118171

EW118171 Ellie Wilde by Mon Cheri

$498  
Ellie Wilde by Mon Cheri EW117001

EW117001 Ellie Wilde by Mon Cheri

$478  
Ellie Wilde by Mon Cheri EW117144

EW117144 Ellie Wilde by Mon Cheri

$450 $225 
Ellie Wilde by Mon Cheri EW21731S

EW21731S Ellie Wilde by Mon Cheri

$298  
Ellie Wilde by Mon Cheri EW21752S

EW21752S Ellie Wilde by Mon Cheri

$298  
Ellie Wilde by Mon Cheri EW117012

EW117012 Ellie Wilde by Mon Cheri

$450 $225 
Ellie Wilde by Mon Cheri EW117044

EW117044 Ellie Wilde by Mon Cheri

$550  
Ellie Wilde by Mon Cheri EW117053

EW117053 Ellie Wilde by Mon Cheri

$450 $225 
Ellie Wilde by Mon Cheri EW117054

EW117054 Ellie Wilde by Mon Cheri

$450 $225 
Ellie Wilde by Mon Cheri EW117090

EW117090 Ellie Wilde by Mon Cheri

$478  
233
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About the Shop

Call us during Store Hours at (732) 240-0607 or Click Here to use our registration form to submit your request for an appointment.

For Brides, Bridesmaids, and Mothers shopping for a wedding we must have an appointment so we can schedule time for you with one of our expert consultants.

FREE SHIPPING CHECK OUR ONLINE SALES POLICY!!

Follow Us On Social
Hours

APPOINTMENTS are Recommended & Preferred - WALK INS are Welcome only if there is an empty slot available.

BEFORE & AFTER STORE HOURS APPOINTMENTS ARE AVAILABLE - APPOINTMENT FEE 25/- STORE CAN CLOSE EARLY IF WE ARE DONE WITH THE APPOINTMENTS FOR THE DAY, SO PLEASE CALL AHEAD.

SUNDAY & MONDAY - CLOSED

TUESDAY, WEDNESDAY & FRIDAY 12- 6

THURSDAY 12 - 8

SATURDAY 10 - 4

BRIDAL, BRIDESMAIDS, SOCIAL OCCASION (including MOTHER OF) IS BY APPOINTMENTS ONLY.

732-240-0607
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Visit Us
PARK AVENUE SOUTH COUTURE BOUTIQUE
1608 ROUTE 37 EAST
(Route 37 and Vaughn Avenue in Wawa Plaza)
TOMS RIVER, NJ 08753
DRESSES ARE NOT REGISTERED FOR ANY OCCASION, MOST SCHOOLS HAVE THEIR OWN REGISTRY.





  • Collections
  • About Us
  • Contact Us
  • Store Hours & Directions
  • Our Prom Catalog
  • Tuxedos
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Ball Gowns
  • Bridal Gowns
  • Bridesmaids
  • Evening Dresses & Gowns
  • Mother of the Bride/Groom
  • Prom Dresses
  • Prom Plus Dresses
  • Quinceanera Gowns
  • Short Cocktail Dresses
  • Special Occasion

Prom/Young Evening

  • Abby Paris by Lucci Lu
  • Aleta
  • Alisha Hill
  • Alyce Paris Prom
  • Alyce Paris B'Dazzle
  • Alyce Paris Black Label
  • Amarra
  • Angela & Allison
  • Ashley Lauren
  • Atria
  • Ava Presley
  • Black White Red by Mac Duggal
  • Black by Blush
  • Blush Prom by Alexia
  • Cassandra Stone
  • Clarisse
  • Claudine Alyce Paris
  • Colette by Daphne
  • Colors Dress
  • Dave and Johnny
  • Ellie Wilde by Mon Cheri
  • Faviana
  • Faviana Glamour Collection
  • Flash by Cassandra Stone
  • Gigi by La Femme
  • Glow Dresses
  • Ieena by Mac Duggal
  • Intrigue by Blush
  • Jasz Couture
  • Jasz Red Carpet Collection
  • Jessica Angel
  • Jovani Prom
  • JVN Prom
  • La Femme Prom
  • Lara Design
  • Limited Edition Prom
  • Lucci Lu
  • Lush Prom By Jasz
  • Mac Duggal Couture
  • Mac Duggal Prom
  • Milano Prom
  • Morilee Prom
  • Morrell Maxie
  • Nicole Bakti
  • Nina Canacci
  • Panoply
  • Paul Rekhi
  • Pia Michi London
  • Pink by Blush
  • Portia and Scarlett
  • Primavera Couture Longs
  • Curvy By Primavera
  • Primavera Exclusives
  • Rachel ALLAN Prima Donna
  • Rachel ALLAN Princess
  • Rachel ALLAN Prom
  • Scala Prom
  • Sherri Hill Prom Collection
  • Sparkle Prom by Da Vinci
  • Stella Couture Prom
  • Studio 17
  • Swing Apparel
  • Tarik Ediz Prom
  • Tarik Ediz
  • Temptation
  • Terani Pageant
  • Terani Prom
  • Tiffany Prom
  • Tony Bowls New Beginnings
  • Vienna by Helen’s Heart
  • Xtreme Prom
  • Zoey Grey

Short Prom/Cocktail

  • Abby Paris Shorts
  • Alyce Paris Short & Cocktail
  • Alyce Paris Sweet 16
  • Angela & Allison Short Dresses
  • Dave and Johnny Short Styles
  • Hannah S
  • Jasz Cocktail
  • Jasz Short
  • Jovani Cocktail
  • Jovani Homecoming
  • La Femme Cocktail
  • Primavera Couture Shorts
  • Portia and Scarlett Cocktail
  • Rachel ALLAN Priscilla
  • Shorts by Mon Cheri
  • Sticks and Stones by Mori Lee
  • Terani Cocktail
  • Terani Homecoming

Plus Size Prom

  • Angela & Allison Plus Prom
  • Fabulouss by Cassandra Stone
  • Faviana Plus Sizes
  • La Femme Curvy Size
  • Rachel ALLAN Plus Prom
  • Xcite Plus Collection

Bridal Collections

  • Allure Bridal
  • Allure Couture Bridal
  • Sottero And Midgley

Evening Dresses

  • Alyce Exclusives
  • Ball Gowns by Mac Duggal
  • Evenings by Mon Cheri
  • Janique Evening
  • Jovani Evening
  • La Femme Evening
  • Park 108
  • Portia and Scarlett Evening
  • Primavera Evening
  • Terani Evening
  • Tiffany Presentation Gowns

Quinceanera

  • Allure Quinceanera
  • Alyce Paris Quinceanera
  • Mariposa Q15 by Moonlight
  • Q by Da Vinci
  • Quinceanera by House of Wu
  • Vizcaya by Mori Lee

Bridesmaids

  • Alyce Paris Bridesmaids
  • BariJay Bridesmaids
  • Bill Levkoff
  • Christina Wu Occasion
  • Da Vinci Bridesmaids
  • Morilee Bridesmaids
  • Primavera Bridesmaids

Mother of Bride/Groom

  • Alyce Paris Jean De Lys
  • Cameron Blake by Mon Cheri
  • Damianou
  • Daymor Couture
  • Ivonne D by Mon Cheri
  • La Valetta
  • MGNY
  • Marsoni by Colors
  • Montage Boutique by Mon Cheri
  • Montage by Mon Cheri
  • Morrell Maxie MOB
  • Rina di Montella
  • Social Occasions by Mon Cheri
  • Soulmates
  • Stella Couture
  • Terani MOB

SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE

  • SALE Rack!

Shoes & Handbags

  • Dyeables Shoes
  • Furmani
  • Johnathan Kayne Shoes
  • Touch Ups

Tuxedo Collections

  • Designer Tuxedo Colleciton
  • Smart Formal Wear Sarno & Sons