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CLOSED ON SUNDAY'S & MONDAY'S- APPOINTMENTS PREFERED - WALK IN'S ARE WELCOME ONLY IF THERE'S AN OPENING SLOT AVAILABLE - PLEASE CALL 7322400607 TO MAKE AN APPOINTMENT.
Call us at: 732-240-0607
1608 ROUTE 37 EAST / Toms River NJ 08753
Route 37 and Vaughn Avenue in Wawa Plaza
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Vienna by Helen’s Heart

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BELEZZA Collection by Vienna 9921

9921 BELEZZA Collection by Vienna

$898  
Vienna Prom 8289

8289 Vienna Prom

$628  
Vienna Prom 8425

8425 Vienna Prom

$560  
Vienna Prom 8808

8808 Vienna Prom

$380  
Vienna Prom 8280

8280 Vienna Prom

$425  
Vienna Prom 8288

8288 Vienna Prom

$560  
Vienna Prom 8424

8424 Vienna Prom

$493  
Vienna Prom 8603

8603 Vienna Prom

$403  
Vienna Prom 8900

8900 Vienna Prom

$493  
Vienna Prom 8252

8252 Vienna Prom

$425  
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About the Shop

Call us during Store Hours at (732) 240-0607 or Click Here to use our registration form to submit your request for an appointment.

For Brides, Bridesmaids, and Mothers shopping for a wedding we must have an appointment so we can schedule time for you with one of our expert consultants.

FREE SHIPPING CHECK OUR ONLINE SALES POLICY!!

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Hours

APPOINTMENTS are Recommended & Preferred - WALK INS are Welcome only if there is an empty slot available.

BEFORE & AFTER STORE HOURS APPOINTMENTS ARE AVAILABLE - APPOINTMENT FEE 25/- STORE CAN CLOSE EARLY IF WE ARE DONE WITH THE APPOINTMENTS FOR THE DAY, SO PLEASE CALL AHEAD - HOURS SUBJECT TO CHANGE.

TUESDAY, WEDNESDAY & FRIDAY 12 - 6

THURSDAY 12- 7

SATURDAY 10 - 3

BRIDAL, BRIDESMAIDS, SOCIAL OCCASION (including MOTHER OF) IS BY APPOINTMENTS ONLY.

732-240-0607
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PARK AVENUE SOUTH COUTURE BOUTIQUE
1608 ROUTE 37 EAST
(Route 37 and Vaughn Avenue in Wawa Plaza)
TOMS RIVER, NJ 08753
DRESSES ARE NOT REGISTERED FOR ANY OCCASION, MOST SCHOOLS HAVE THEIR OWN REGISTRY.
  • Collections
  • About Us
  • Contact Us
  • Store Hours & Directions
  • Our Prom Catalog
  • Tuxedos
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Ball Gowns
  • Bridal Gowns
  • Bridesmaids
  • Evening Dresses & Gowns
  • Mother of the Bride/Groom
  • Prom Dresses
  • Prom Plus Dresses
  • Quinceanera Gowns
  • Short Cocktail Dresses
  • Special Occasion

Prom/Young Evening

  • Abby Paris by Lucci Lu
  • Aleta
  • Alyce Paris Prom
  • Alyce Paris B'Dazzle
  • Alyce Paris Black Label
  • Amarra
  • Ashley Lauren
  • Atria
  • Ava Presley
  • Clarisse
  • Claudine Alyce Paris
  • Colette by Daphne
  • Colors Dress
  • Dave and Johnny
  • Ellie Wilde by Mon Cheri
  • Faviana
  • Faviana Glamour Collection
  • Glow Dresses
  • Jasz Couture
  • Jasz Red Carpet Collection
  • Jessica Angel
  • Jovani Prom
  • JVN Prom
  • La Femme Prom
  • Lara Design
  • Limited Edition Prom
  • Lucci Lu
  • Morilee Prom
  • Nicole Bakti
  • Nina Canacci
  • Panoply
  • Paul Rekhi
  • Portia and Scarlett
  • Primavera Couture Longs
  • Curvy By Primavera
  • Primavera Exclusives
  • Rachel ALLAN Prima Donna
  • Rachel ALLAN Princess
  • Rachel ALLAN Prom
  • Scala Prom
  • Sherri Hill Prom Collection
  • Stella Couture Prom
  • Studio 17
  • Tarik Ediz Prom
  • Tarik Ediz
  • Terani Pageant
  • Terani Prom
  • Tiffany Prom
  • Vienna by Helen’s Heart

Short Prom/Cocktail

  • Abby Paris Shorts
  • Alyce Paris Short & Cocktail
  • Alyce Paris Sweet 16
  • Dave and Johnny Short Styles
  • Jasz Cocktail
  • Jasz Short
  • Jovani Cocktail
  • Jovani Homecoming
  • La Femme Cocktail
  • Primavera Couture Shorts
  • Portia and Scarlett Cocktail
  • Rachel ALLAN Priscilla
  • Sticks and Stones by Mori Lee
  • Terani Cocktail
  • Terani Homecoming

Plus Size Prom

  • Faviana Plus Sizes
  • La Femme Curvy Size
  • Rachel ALLAN Plus Prom

Bridal Collections

  • Sottero And Midgley

Evening Dresses

  • Alyce Exclusives
  • Evenings by Mon Cheri
  • Janique Evening
  • Jovani Evening
  • La Femme Evening
  • Park 108
  • Portia and Scarlett Evening
  • Primavera Evening
  • Terani Evening
  • Tiffany Presentation Gowns

Quinceanera

  • Alyce Paris Quinceanera
  • Quinceanera by House of Wu
  • Vizcaya by Mori Lee

Bridesmaids

  • Alyce Paris Bridesmaids
  • Christina Wu Occasion
  • Morilee Bridesmaids
  • Primavera Bridesmaids

Mother of Bride/Groom

  • Alyce Paris Jean De Lys
  • Cameron Blake by Mon Cheri
  • Daymor Couture
  • Ivonne D by Mon Cheri
  • La Valetta
  • MGNY
  • Marsoni by Colors
  • Montage Boutique by Mon Cheri
  • Montage by Mon Cheri
  • Primavera Mother Of the
  • Rina di Montella
  • Stella Couture
  • Terani MOB

SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE

  • SALE Rack!

Tuxedo Collections

  • Designer Tuxedo Colleciton
  • Smart Formal Wear Sarno & Sons