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OPEN 7 DAYS - APPOINTMENTS ARE RECOMMENDED AND PREFERRED - WALK IN'S FOR PROM & TUXEDOS ARE WELCOME ONLY IF THERE'S AN OPENING SLOT AVAILABLE. FOR PROM & TUXEDO - NO APPOINTMENT FEE. ALL OTHER DEPARTMENT $15 APPOINTMENT FEE - IF YOU PURCHASE ON THE SAME DAY, THE FEE WILL BE DEDUCTED FROM THE PURCHASE PRICE. SEE STORE FOR MORE DETAILS.
Call us at: 732-240-0607
1608 ROUTE 37 EAST / Toms River NJ 08753
Route 37 and Vaughn Avenue in Wawa Plaza
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Collections
  • Shop by Event
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    • Ball Gowns
    • Bridal Gowns
    • Bridesmaids
    • Evening Dresses & Gowns
    • Mother of the Bride/Groom
    • Prom Dresses
    • Prom Plus Dresses
    • Quinceanera Gowns
    • Short Cocktail Dresses
    • Special Occasion
  • Prom/Young Evening
    +
    • Abby Paris by Lucci Lu
    • Aleta
    • Alisha Hill
    • Alyce Paris Prom
    • Alyce Paris B'Dazzle
    • Alyce Paris Black Label
    • Amarra
    • Angela & Allison
    • Ashley Lauren
    • Atria
    • Ava Presley
    • Black White Red by Mac Duggal
    • Black by Blush
    • Blush Prom by Alexia
    • Cassandra Stone
    • Clarisse
    • Claudine Alyce Paris
    • Colette for Mon Cheri
    • Colors Dress
    • Dave and Johnny
    • Ellie Wilde by Mon Cheri
    • Faviana
    • Faviana Glamour Collection
    • Flash by Cassandra Stone
    • Gigi by La Femme
    • Glow Dresses
    • Ieena by Mac Duggal
    • Intrigue by Blush
    • Jasz Couture
    • Jasz Red Carpet Collection
    • Jessica Angel
    • Jovani Prom
    • JVN Prom
    • La Femme Prom
    • Lara Design
    • Limited Edition Prom
    • Lucci Lu
    • Lush Prom By Jasz
    • Mac Duggal Couture
    • Mac Duggal Prom
    • Milano Prom
    • Morilee Prom
    • Morrell Maxie
    • Nicole Bakti
    • Nina Canacci
    • Panoply
    • Paul Rekhi
    • Pia Michi London
    • Pink by Blush
    • Portia and Scarlett
    • Primavera Couture Longs
    • Curvy By Primavera
    • Primavera Exclusives
    • Rachel ALLAN Prima Donna
    • Rachel ALLAN Princess
    • Rachel ALLAN Prom
    • Scala Prom
    • Sherri Hill Prom Collection
    • Sparkle Prom by Da Vinci
    • Stella Couture Prom
    • Studio 17
    • Swing Apparel
    • Tarik Ediz Prom
    • Tarik Ediz
    • Temptation
    • Terani Pageant
    • Terani Prom
    • Tiffany Prom
    • Tony Bowls New Beginnings
    • Vienna by Helen’s Heart
    • Xtreme Prom
    • Zoey Grey
  • Short Prom/Cocktail
    +
    • Abby Paris Shorts
    • Alyce Paris Short & Cocktail
    • Alyce Paris Sweet 16
    • Angela & Allison Short Dresses
    • Dave and Johnny Short Styles
    • Hannah S
    • Jasz Cocktail
    • Jovani Cocktail
    • Jovani Homecoming
    • La Femme Cocktail
    • Primavera Couture Shorts
    • Portia and Scarlett Cocktail
    • Rachel ALLAN Priscilla
    • Shorts by Mon Cheri
    • Sticks and Stones by Mori Lee
    • Terani Cocktail
    • Terani Homecoming
  • Plus Size Prom
    +
    • Angela & Allison Plus Prom
    • Fabulouss by Cassandra Stone
    • Faviana Plus Sizes
    • Rachel ALLAN Plus Prom
    • Xcite Plus Collection
  • Bridal Collections
    +
    • Allure Bridal
    • Allure Couture Bridal
    • Sottero And Midgley
  • Evening Dresses
    +
    • Alyce Exclusives
    • Ball Gowns by Mac Duggal
    • Evenings by Mon Cheri
    • Janique Evening
    • Jovani Evening
    • La Femme Evening
    • Portia and Scarlett Evening
    • Primavera Evening
    • Terani Evening
    • Tiffany Presentation Gowns
  • Quinceanera
    +
    • Allure Quinceanera
    • Alyce Paris Quinceanera
    • Mariposa Q15 by Moonlight
    • Q by Da Vinci
    • Quinceanera by House of Wu
    • Vizcaya by Mori Lee
  • Bridesmaids
    +
    • Alyce Paris Bridesmaids
    • BariJay Bridesmaids
    • Bill Levkoff
    • Christina Wu Occasion
    • Da Vinci Bridesmaids
    • Morilee Bridesmaids
    • Primavera Bridesmaids
  • Mother of Bride/Groom
    +
    • Alyce Paris Jean De Lys
    • Cameron Blake by Mon Cheri
    • Damianou
    • Daymor Couture
    • Ivonne D by Mon Cheri
    • MGNY
    • Marsoni by Colors
    • Montage Boutique by Mon Cheri
    • Montage by Mon Cheri
    • Morrell Maxie MOB
    • Rina di Montella
    • Social Occasions by Mon Cheri
    • Soulmates
    • Stella Couture
    • Terani MOB
  • SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE
    +
    • SALE Rack!
  • Shoes & Handbags
    +
    • Dyeables Shoes
    • Furmani
    • Johnathan Kayne Shoes
    • Touch Ups
  • Tuxedo Collections
    +
    • Designer Tuxedo Colleciton
    • Smart Formal Wear Sarno & Sons

Morilee Prom

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Morilee Prom

45017 Morilee Prom

$250  
Morilee Prom

45041 Morilee Prom

$378  
Morilee Prom

45098 Morilee Prom

$590  
Morilee Prom

43019 Morilee Prom

$338  
Morilee Prom

43062 Morilee Prom

$338  
Morilee Prom

42075 Morilee Prom

$338  
Morilee Prom

42126 Morilee Prom

$358 $179 
Morilee Prom

42134 Morilee Prom

$358  
Morilee Prom

99106 Morilee Prom

$258 $129 
Morilee Prom

99111 Morilee Prom

$298  

9594

$370  

9599

$329  
Damas Quinceanera Dresses

9502 Damas Quinceanera Dresses

$179  
Damas Quinceanera Dresses

9583 Damas Quinceanera Dresses

$272  
Damas Quinceanera Dresses

9511 Damas Quinceanera Dresses

$179  
Damas Quinceanera Dresses

9573 Damas Quinceanera Dresses

$208  
Morilee Prom

43032 Morilee Prom

$499  
Morilee Prom

45001 Morilee Prom

$398  
Morilee Prom

45002 Morilee Prom

$698  
Morilee Prom

45022 Morilee Prom

$478  
Morilee Prom

45028 Morilee Prom

$230  
Morilee Prom

45045 Morilee Prom

$278  
Morilee Prom

45084 Morilee Prom

$450  
Morilee Prom

45092 Morilee Prom

$370  
Morilee Prom

43060 Morilee Prom

$490  
Morilee Prom

43061 Morilee Prom

$390  
Morilee Prom

43004 Morilee Prom

$398  
Morilee Prom

43007 Morilee Prom

$450  
Morilee Prom

43022 Morilee Prom

$398  
Morilee Prom

43030 Morilee Prom

$398  
Morilee Prom

43037 Morilee Prom

$398  
Morilee Prom

43078 Morilee Prom

$490  
Morilee Prom

43101 Morilee Prom

$330  
Morilee Prom

42001 Morilee Prom

$658  
Morilee Prom

42007 Morilee Prom

$470  
Morilee Prom

42008 Morilee Prom

$478  
Morilee Prom

42010 Morilee Prom

$390  
Morilee Prom

42018 Morilee Prom

$398  
Morilee Prom

42041 Morilee Prom

$338  
Morilee Prom

42045 Morilee Prom

$398  
Morilee Prom

42057 Morilee Prom

$350  
Morilee Prom

42061 Morilee Prom

$398  
Morilee Prom

42062 Morilee Prom

$398  
Morilee Prom

42076 Morilee Prom

$438  
Morilee Prom

42077 Morilee Prom

$350  
Morilee Prom

42135 Morilee Prom

$350  
Morilee Prom

99003 Morilee Prom

$378  
Morilee Prom

99027 Morilee Prom

$430  
Morilee Prom

99061 Morilee Prom

$538 $438 
Morilee Prom

99068 Morilee Prom

$398  
Morilee Prom

99079 Morilee Prom

$478 $239 
Morilee Prom

99080 Morilee Prom

$398  
Morilee Prom

99085 Morilee Prom

$338  
Morilee Prom

99122 Morilee Prom

$478 $239 
Morilee Prom

99127 Morilee Prom

$438  
Morilee Prom

99145 Morilee Prom

$318 $159 
Paparazzi by Mori Lee

98092 Paparazzi by Mori Lee

$398 $99 
Paparazzi by Mori Lee

95088 Paparazzi by Mori Lee

$418 $209 

9596

$259  

9593

$298  
Damas Quinceanera Dresses

9612 Damas Quinceanera Dresses

$250  
Damas Quinceanera Dresses

9588 Damas Quinceanera Dresses

$230  
Damas Quinceanera Dresses

9560 Damas Quinceanera Dresses

$219  
Damas Quinceanera Dresses

9459 Damas Quinceanera Dresses

$147  

9600

$359  
Damas Quinceanera Dresses

9579 Damas Quinceanera Dresses

$208  
Damas Quinceanera Dresses

9617 Damas Quinceanera Dresses

$270  

9591

$270  
Damas Quinceanera Dresses

9615 Damas Quinceanera Dresses

$219  

9595

$270  
Damas Quinceanera Dresses

9619 Damas Quinceanera Dresses

$399  
Damas Quinceanera Dresses

9616 Damas Quinceanera Dresses

$319  
Damas Quinceanera Dresses

9618 Damas Quinceanera Dresses

$270  
Damas Quinceanera Dresses

9531 Damas Quinceanera Dresses

$196  
Damas Quinceanera Dresses

9587 Damas Quinceanera Dresses

$230  
Damas Quinceanera Dresses

9613 Damas Quinceanera Dresses

$319  
Damas Quinceanera Dresses

9577 Damas Quinceanera Dresses

$250  
Damas Quinceanera Dresses

9516 Damas Quinceanera Dresses

$156  
Damas Quinceanera Dresses

9535 Damas Quinceanera Dresses

$210  
Damas Quinceanera Dresses

9614 Damas Quinceanera Dresses

$259  
Damas Quinceanera Dresses

9538 Damas Quinceanera Dresses

$196  
Damas Quinceanera Dresses

9515 Damas Quinceanera Dresses

$259  
Damas Quinceanera Dresses

9520 Damas Quinceanera Dresses

$202  
Damas Quinceanera Dresses

9488 Damas Quinceanera Dresses

$162  

9592

$290  
Damas Quinceanera Dresses

9539 Damas Quinceanera Dresses

$175  
Damas Quinceanera Dresses

9501 Damas Quinceanera Dresses

$223  
Damas Quinceanera Dresses

9443 Damas Quinceanera Dresses

$162  
Damas Quinceanera Dresses

9589 Damas Quinceanera Dresses

$209  
Damas Quinceanera Dresses

9562 Damas Quinceanera Dresses

$364  
Damas Quinceanera Dresses

9572 Damas Quinceanera Dresses

$229  
Damas Quinceanera Dresses

9575 Damas Quinceanera Dresses

$208  
Damas Quinceanera Dresses

9576 Damas Quinceanera Dresses

$179  
Damas Quinceanera Dresses

9537 Damas Quinceanera Dresses

$284  

9598

$290  
Damas Quinceanera Dresses

9571 Damas Quinceanera Dresses

$271  
250
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About the Shop

Call us during Store Hours at (732) 240-0607 or Click Here to use our registration form to submit your request for an appointment.

For Brides, Bridesmaids, and Mothers shopping for a wedding we must have an appointment so we can schedule time for you with one of our expert consultants.

FREE SHIPPING CHECK OUR ONLINE SALES POLICY!!

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Hours

APPOINTMENTS are Recommended & Preferred - WALK INS are Welcome only if there is an empty slot available.

BEFORE & AFTER STORE HOURS APPOINTMENTS ARE AVAILABLE - APPOINTMENT FEE 25/- STORE CAN CLOSE EARLY IF WE ARE DONE WITH THE APPOINTMENTS FOR THE DAY, SO PLEASE CALL AHEAD.

MONDAY & FRIDAY 12 - 6

TUESDAY, WEDNESDAY & THURSDAY 12- 8

SATURDAY 10 - 5

SUNDAY 11 - 4 PM

BRIDAL, BRIDESMAIDS, SOCIAL OCCASION (including MOTHER OF) IS BY APPOINTMENTS ONLY

732-240-0607
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Visit Us
PARK AVENUE SOUTH COUTURE BOUTIQUE
1608 ROUTE 37 EAST
(Route 37 and Vaughn Avenue in Wawa Plaza)
TOMS RIVER, NJ 08753
DRESSES ARE NOT REGISTERED FOR ANY OCCASION, MOST SCHOOLS HAVE THEIR OWN REGISTRY.





  • Collections
  • About Us
  • Contact Us
  • Store Hours & Directions
  • Our Prom Catalog
  • Tuxedos
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Ball Gowns
  • Bridal Gowns
  • Bridesmaids
  • Evening Dresses & Gowns
  • Mother of the Bride/Groom
  • Prom Dresses
  • Prom Plus Dresses
  • Quinceanera Gowns
  • Short Cocktail Dresses
  • Special Occasion

Prom/Young Evening

  • Abby Paris by Lucci Lu
  • Aleta
  • Alisha Hill
  • Alyce Paris Prom
  • Alyce Paris B'Dazzle
  • Alyce Paris Black Label
  • Amarra
  • Angela & Allison
  • Ashley Lauren
  • Atria
  • Ava Presley
  • Black White Red by Mac Duggal
  • Black by Blush
  • Blush Prom by Alexia
  • Cassandra Stone
  • Clarisse
  • Claudine Alyce Paris
  • Colette for Mon Cheri
  • Colors Dress
  • Dave and Johnny
  • Ellie Wilde by Mon Cheri
  • Faviana
  • Faviana Glamour Collection
  • Flash by Cassandra Stone
  • Gigi by La Femme
  • Glow Dresses
  • Ieena by Mac Duggal
  • Intrigue by Blush
  • Jasz Couture
  • Jasz Red Carpet Collection
  • Jessica Angel
  • Jovani Prom
  • JVN Prom
  • La Femme Prom
  • Lara Design
  • Limited Edition Prom
  • Lucci Lu
  • Lush Prom By Jasz
  • Mac Duggal Couture
  • Mac Duggal Prom
  • Milano Prom
  • Morilee Prom
  • Morrell Maxie
  • Nicole Bakti
  • Nina Canacci
  • Panoply
  • Paul Rekhi
  • Pia Michi London
  • Pink by Blush
  • Portia and Scarlett
  • Primavera Couture Longs
  • Curvy By Primavera
  • Primavera Exclusives
  • Rachel ALLAN Prima Donna
  • Rachel ALLAN Princess
  • Rachel ALLAN Prom
  • Scala Prom
  • Sherri Hill Prom Collection
  • Sparkle Prom by Da Vinci
  • Stella Couture Prom
  • Studio 17
  • Swing Apparel
  • Tarik Ediz Prom
  • Tarik Ediz
  • Temptation
  • Terani Pageant
  • Terani Prom
  • Tiffany Prom
  • Tony Bowls New Beginnings
  • Vienna by Helen’s Heart
  • Xtreme Prom
  • Zoey Grey

Short Prom/Cocktail

  • Abby Paris Shorts
  • Alyce Paris Short & Cocktail
  • Alyce Paris Sweet 16
  • Angela & Allison Short Dresses
  • Dave and Johnny Short Styles
  • Hannah S
  • Jasz Cocktail
  • Jovani Cocktail
  • Jovani Homecoming
  • La Femme Cocktail
  • Primavera Couture Shorts
  • Portia and Scarlett Cocktail
  • Rachel ALLAN Priscilla
  • Shorts by Mon Cheri
  • Sticks and Stones by Mori Lee
  • Terani Cocktail
  • Terani Homecoming

Plus Size Prom

  • Angela & Allison Plus Prom
  • Fabulouss by Cassandra Stone
  • Faviana Plus Sizes
  • Rachel ALLAN Plus Prom
  • Xcite Plus Collection

Bridal Collections

  • Allure Bridal
  • Allure Couture Bridal
  • Sottero And Midgley

Evening Dresses

  • Alyce Exclusives
  • Ball Gowns by Mac Duggal
  • Evenings by Mon Cheri
  • Janique Evening
  • Jovani Evening
  • La Femme Evening
  • Portia and Scarlett Evening
  • Primavera Evening
  • Terani Evening
  • Tiffany Presentation Gowns

Quinceanera

  • Allure Quinceanera
  • Alyce Paris Quinceanera
  • Mariposa Q15 by Moonlight
  • Q by Da Vinci
  • Quinceanera by House of Wu
  • Vizcaya by Mori Lee

Bridesmaids

  • Alyce Paris Bridesmaids
  • BariJay Bridesmaids
  • Bill Levkoff
  • Christina Wu Occasion
  • Da Vinci Bridesmaids
  • Morilee Bridesmaids
  • Primavera Bridesmaids

Mother of Bride/Groom

  • Alyce Paris Jean De Lys
  • Cameron Blake by Mon Cheri
  • Damianou
  • Daymor Couture
  • Ivonne D by Mon Cheri
  • MGNY
  • Marsoni by Colors
  • Montage Boutique by Mon Cheri
  • Montage by Mon Cheri
  • Morrell Maxie MOB
  • Rina di Montella
  • Social Occasions by Mon Cheri
  • Soulmates
  • Stella Couture
  • Terani MOB

SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE

  • SALE Rack!

Shoes & Handbags

  • Dyeables Shoes
  • Furmani
  • Johnathan Kayne Shoes
  • Touch Ups

Tuxedo Collections

  • Designer Tuxedo Colleciton
  • Smart Formal Wear Sarno & Sons