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OPEN 7 DAYS - APPOINTMENTS ARE RECOMMENDED AND PREFERRED - WALK IN'S FOR PROM & TUXEDOS ARE WELCOME ONLY IF THERE'S AN OPENING SLOT AVAILABLE. FOR PROM & TUXEDO - NO APPOINTMENT FEE. ALL OTHER DEPARTMENT $15 APPOINTMENT FEE - IF YOU PURCHASE ON THE SAME DAY, THE FEE WILL BE DEDUCTED FROM THE PURCHASE PRICE. SEE STORE FOR MORE DETAILS.
Call us at: 732-240-0607
1608 ROUTE 37 EAST / Toms River NJ 08753
Route 37 and Vaughn Avenue in Wawa Plaza
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Collections
  • Shop by Event
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    • Ball Gowns
    • Bridal Gowns
    • Bridesmaids
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    • Mother of the Bride/Groom
    • Prom Dresses
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    • Quinceanera Gowns
    • Short Cocktail Dresses
    • Special Occasion
  • Prom/Young Evening
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    • Abby Paris by Lucci Lu
    • Aleta
    • Alisha Hill
    • Alyce Paris Prom
    • Alyce Paris B'Dazzle
    • Alyce Paris Black Label
    • Amarra
    • Angela & Allison
    • Ashley Lauren
    • Atria
    • Ava Presley
    • Black White Red by Mac Duggal
    • Black by Blush
    • Blush Prom by Alexia
    • Cassandra Stone
    • Clarisse
    • Claudine Alyce Paris
    • Colette for Mon Cheri
    • Colors Dress
    • Dave and Johnny
    • Ellie Wilde by Mon Cheri
    • Faviana
    • Faviana Glamour Collection
    • Flash by Cassandra Stone
    • Gigi by La Femme
    • Glow Dresses
    • Ieena by Mac Duggal
    • Intrigue by Blush
    • Jasz Couture
    • Jasz Red Carpet Collection
    • Jessica Angel
    • Jovani Prom
    • JVN Prom
    • La Femme Prom
    • Lara Design
    • Limited Edition Prom
    • Lucci Lu
    • Lush Prom By Jasz
    • Mac Duggal Couture
    • Mac Duggal Prom
    • Milano Prom
    • Morilee Prom
    • Morrell Maxie
    • Nicole Bakti
    • Nina Canacci
    • Panoply
    • Paul Rekhi
    • Pia Michi London
    • Pink by Blush
    • Portia and Scarlett
    • Primavera Couture Longs
    • Curvy By Primavera
    • Primavera Exclusives
    • Rachel ALLAN Prima Donna
    • Rachel ALLAN Princess
    • Rachel ALLAN Prom
    • Scala Prom
    • Sherri Hill Prom Collection
    • Sparkle Prom by Da Vinci
    • Stella Couture Prom
    • Studio 17
    • Swing Apparel
    • Tarik Ediz Prom
    • Tarik Ediz
    • Temptation
    • Terani Pageant
    • Terani Prom
    • Tiffany Prom
    • Tony Bowls New Beginnings
    • Vienna by Helen’s Heart
    • Xtreme Prom
    • Zoey Grey
  • Short Prom/Cocktail
    +
    • Abby Paris Shorts
    • Alyce Paris Short & Cocktail
    • Alyce Paris Sweet 16
    • Angela & Allison Short Dresses
    • Dave and Johnny Short Styles
    • Hannah S
    • Jasz Cocktail
    • Jovani Cocktail
    • Jovani Homecoming
    • La Femme Cocktail
    • Primavera Couture Shorts
    • Portia and Scarlett Cocktail
    • Rachel ALLAN Priscilla
    • Shorts by Mon Cheri
    • Sticks and Stones by Mori Lee
    • Terani Cocktail
    • Terani Homecoming
  • Plus Size Prom
    +
    • Angela & Allison Plus Prom
    • Fabulouss by Cassandra Stone
    • Faviana Plus Sizes
    • Rachel ALLAN Plus Prom
    • Xcite Plus Collection
  • Bridal Collections
    +
    • Allure Bridal
    • Allure Couture Bridal
    • Sottero And Midgley
  • Evening Dresses
    +
    • Alyce Exclusives
    • Ball Gowns by Mac Duggal
    • Evenings by Mon Cheri
    • Janique Evening
    • Jovani Evening
    • La Femme Evening
    • Portia and Scarlett Evening
    • Primavera Evening
    • Terani Evening
    • Tiffany Presentation Gowns
  • Quinceanera
    +
    • Allure Quinceanera
    • Alyce Paris Quinceanera
    • Mariposa Q15 by Moonlight
    • Q by Da Vinci
    • Quinceanera by House of Wu
    • Vizcaya by Mori Lee
  • Bridesmaids
    +
    • Alyce Paris Bridesmaids
    • BariJay Bridesmaids
    • Bill Levkoff
    • Christina Wu Occasion
    • Da Vinci Bridesmaids
    • Morilee Bridesmaids
    • Primavera Bridesmaids
  • Mother of Bride/Groom
    +
    • Alyce Paris Jean De Lys
    • Cameron Blake by Mon Cheri
    • Damianou
    • Daymor Couture
    • Ivonne D by Mon Cheri
    • MGNY
    • Marsoni by Colors
    • Montage Boutique by Mon Cheri
    • Montage by Mon Cheri
    • Morrell Maxie MOB
    • Rina di Montella
    • Social Occasions by Mon Cheri
    • Soulmates
    • Stella Couture
    • Terani MOB
  • SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE
    +
    • SALE Rack!
  • Shoes & Handbags
    +
    • Dyeables Shoes
    • Furmani
    • Johnathan Kayne Shoes
    • Touch Ups
  • Tuxedo Collections
    +
    • Designer Tuxedo Colleciton
    • Smart Formal Wear Sarno & Sons

Ball Gowns

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Sort By:
Allure Quinceańera

Q325 Allure Quinceańera

$558  
Allure Quinceańera

Q327 Allure Quinceańera

$550  
Allure Quinceańera

Q328 Allure Quinceańera

$598  
Allure Quinceańera

Q332 Allure Quinceańera

$578  
Allure Quinceańera

Q334 Allure Quinceańera

$638  
Allure Quinceańera

Q300 Allure Quinceańera

$638  
Allure Quinceańera

Q302 Allure Quinceańera

$538  
Allure Quinceańera

Q303 Allure Quinceańera

$558  
Allure Quinceańera

Q305 Allure Quinceańera

$698  
Allure Quinceańera

Q306 Allure Quinceańera

$550  
Allure Quinceańera

Q307 Allure Quinceańera

$538  
Allure Quinceańera

Q308 Allure Quinceańera

$658  
Allure Quinceańera

Q291 Allure Quinceańera

$438  
Allure Quinceańera

Q292 Allure Quinceańera

$438  
Allure Quinceańera

Q293 Allure Quinceańera

$438  
Allure Quinceańera

Q294 Allure Quinceańera

$482  
Allure Quinceańera

Q250 Allure Quinceańera

$495  
Allure Quinceańera

Q259 Allure Quinceańera

$539  
Allure Quinceańera

Q262 Allure Quinceańera

$460  
Allure Quinceańera

Q270 Allure Quinceańera

$658  
Allure Quinceańera

Q270T Allure Quinceańera

$812  
Allure Quinceańera

Q271 Allure Quinceańera

$592  
Allure Quinceańera

Q272T Allure Quinceańera

$680  
Allure Quinceańera

Q276 Allure Quinceańera

$702  
Allure Quinceańera

Q277 Allure Quinceańera

$614  
Allure Quinceańera

Q278 Allure Quinceańera

$636  
Allure Quinceańera

Q278T Allure Quinceańera

$768  
Allure Quinceańera

Q279 Allure Quinceańera

$592  
Allure Quinceańera

Q280 Allure Quinceańera

$658  
Allure Quinceańera

Q280T Allure Quinceańera

$812  
Allure Quinceańera

Q283 Allure Quinceańera

$636  
Allure Quinceańera

Q284 Allure Quinceańera

$504  
Allure Quinceańera

Q286 Allure Quinceańera

$592  
Allure Quinceańera

Q290 Allure Quinceańera

$570  
Allure Quinceańera

Q250 Allure Quinceańera

$495  
Allure Quinceańera

Q259 Allure Quinceańera

$539  
Allure Quinceańera

Q262 Allure Quinceańera

$460  
Allure Quinceańera

Q233 Allure Quinceańera

$482  
Allure Quinceańera

Q166 Allure Quinceańera

$737  
Alyce Quinceneara Collection

9050 Alyce Quinceneara Collection

$498  
Alyce Quinceneara Collection

9057 Alyce Quinceneara Collection

$538  
Alyce Quinceneara Collection

9059 Alyce Quinceneara Collection

$498  
Alyce Quinceneara Collection

9060 Alyce Quinceneara Collection

$490  
Alyce Quinceneara Collection

9072 Alyce Quinceneara Collection

$438  
Alyce Quinceneara Collection

9006 Alyce Quinceneara Collection

$440  
Q by Davinci Quinceanera

80001 Q by Davinci Quinceanera

$590  
Q by Davinci Quinceanera

80002 Q by Davinci Quinceanera

$538  
Q by Davinci Quinceanera

80003 Q by Davinci Quinceanera

$478  
Q by Davinci Quinceanera

80004 Q by Davinci Quinceanera

$498  
Q by Davinci Quinceanera

80005 Q by Davinci Quinceanera

$498  
Q by Davinci Quinceanera

80006 Q by Davinci Quinceanera

$498  
Q by Davinci Quinceanera

80007 Q by Davinci Quinceanera

$538  
Q by Davinci Quinceanera

80010 Q by Davinci Quinceanera

$658  
Q by Davinci Quinceanera

80011 Q by Davinci Quinceanera

$578  
Q by Davinci Quinceanera

80014 Q by Davinci Quinceanera

$790  
Q by Davinci Quinceanera

80015 Q by Davinci Quinceanera

$518  
Q by Davinci Quinceanera

80016 Q by Davinci Quinceanera

$598  
Q by Davinci Quinceanera

80017 Q by Davinci Quinceanera

$578  
Q by Davinci Quinceanera

80018 Q by Davinci Quinceanera

$538  
Q by Davinci Quinceanera

80019 Q by Davinci Quinceanera

$598  
Q by Davinci Quinceanera

80020 Q by Davinci Quinceanera

$598  
Q by Davinci Quinceanera

80021 Q by Davinci Quinceanera

$510  
Q by Davinci Quinceanera

80024 Q by Davinci Quinceanera

$498  
Q by Davinci Quinceanera

80025 Q by Davinci Quinceanera

$498  
Q by Davinci Quinceanera

80026 Q by Davinci Quinceanera

$578  
65
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About the Shop

Call us during Store Hours at (732) 240-0607 or Click Here to use our registration form to submit your request for an appointment.

For Brides, Bridesmaids, and Mothers shopping for a wedding we must have an appointment so we can schedule time for you with one of our expert consultants.

FREE SHIPPING CHECK OUR ONLINE SALES POLICY!!

Follow Us On Social
Hours

APPOINTMENTS are Recommended & Preferred - WALK INS are Welcome only if there is an empty slot available.

BEFORE & AFTER STORE HOURS APPOINTMENTS ARE AVAILABLE - APPOINTMENT FEE 25/- STORE CAN CLOSE EARLY IF WE ARE DONE WITH THE APPOINTMENTS FOR THE DAY, SO PLEASE CALL AHEAD.

MONDAY & FRIDAY 12 - 6

TUESDAY, WEDNESDAY & THURSDAY 12- 8

SATURDAY 10 - 5

SUNDAY 11 - 4 PM

BRIDAL, BRIDESMAIDS, SOCIAL OCCASION (including MOTHER OF) IS BY APPOINTMENTS ONLY

732-240-0607
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Visit Us
PARK AVENUE SOUTH COUTURE BOUTIQUE
1608 ROUTE 37 EAST
(Route 37 and Vaughn Avenue in Wawa Plaza)
TOMS RIVER, NJ 08753
DRESSES ARE NOT REGISTERED FOR ANY OCCASION, MOST SCHOOLS HAVE THEIR OWN REGISTRY.





  • Collections
  • About Us
  • Contact Us
  • Store Hours & Directions
  • Our Prom Catalog
  • Tuxedos
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Ball Gowns
  • Bridal Gowns
  • Bridesmaids
  • Evening Dresses & Gowns
  • Mother of the Bride/Groom
  • Prom Dresses
  • Prom Plus Dresses
  • Quinceanera Gowns
  • Short Cocktail Dresses
  • Special Occasion

Prom/Young Evening

  • Abby Paris by Lucci Lu
  • Aleta
  • Alisha Hill
  • Alyce Paris Prom
  • Alyce Paris B'Dazzle
  • Alyce Paris Black Label
  • Amarra
  • Angela & Allison
  • Ashley Lauren
  • Atria
  • Ava Presley
  • Black White Red by Mac Duggal
  • Black by Blush
  • Blush Prom by Alexia
  • Cassandra Stone
  • Clarisse
  • Claudine Alyce Paris
  • Colette for Mon Cheri
  • Colors Dress
  • Dave and Johnny
  • Ellie Wilde by Mon Cheri
  • Faviana
  • Faviana Glamour Collection
  • Flash by Cassandra Stone
  • Gigi by La Femme
  • Glow Dresses
  • Ieena by Mac Duggal
  • Intrigue by Blush
  • Jasz Couture
  • Jasz Red Carpet Collection
  • Jessica Angel
  • Jovani Prom
  • JVN Prom
  • La Femme Prom
  • Lara Design
  • Limited Edition Prom
  • Lucci Lu
  • Lush Prom By Jasz
  • Mac Duggal Couture
  • Mac Duggal Prom
  • Milano Prom
  • Morilee Prom
  • Morrell Maxie
  • Nicole Bakti
  • Nina Canacci
  • Panoply
  • Paul Rekhi
  • Pia Michi London
  • Pink by Blush
  • Portia and Scarlett
  • Primavera Couture Longs
  • Curvy By Primavera
  • Primavera Exclusives
  • Rachel ALLAN Prima Donna
  • Rachel ALLAN Princess
  • Rachel ALLAN Prom
  • Scala Prom
  • Sherri Hill Prom Collection
  • Sparkle Prom by Da Vinci
  • Stella Couture Prom
  • Studio 17
  • Swing Apparel
  • Tarik Ediz Prom
  • Tarik Ediz
  • Temptation
  • Terani Pageant
  • Terani Prom
  • Tiffany Prom
  • Tony Bowls New Beginnings
  • Vienna by Helen’s Heart
  • Xtreme Prom
  • Zoey Grey

Short Prom/Cocktail

  • Abby Paris Shorts
  • Alyce Paris Short & Cocktail
  • Alyce Paris Sweet 16
  • Angela & Allison Short Dresses
  • Dave and Johnny Short Styles
  • Hannah S
  • Jasz Cocktail
  • Jovani Cocktail
  • Jovani Homecoming
  • La Femme Cocktail
  • Primavera Couture Shorts
  • Portia and Scarlett Cocktail
  • Rachel ALLAN Priscilla
  • Shorts by Mon Cheri
  • Sticks and Stones by Mori Lee
  • Terani Cocktail
  • Terani Homecoming

Plus Size Prom

  • Angela & Allison Plus Prom
  • Fabulouss by Cassandra Stone
  • Faviana Plus Sizes
  • Rachel ALLAN Plus Prom
  • Xcite Plus Collection

Bridal Collections

  • Allure Bridal
  • Allure Couture Bridal
  • Sottero And Midgley

Evening Dresses

  • Alyce Exclusives
  • Ball Gowns by Mac Duggal
  • Evenings by Mon Cheri
  • Janique Evening
  • Jovani Evening
  • La Femme Evening
  • Portia and Scarlett Evening
  • Primavera Evening
  • Terani Evening
  • Tiffany Presentation Gowns

Quinceanera

  • Allure Quinceanera
  • Alyce Paris Quinceanera
  • Mariposa Q15 by Moonlight
  • Q by Da Vinci
  • Quinceanera by House of Wu
  • Vizcaya by Mori Lee

Bridesmaids

  • Alyce Paris Bridesmaids
  • BariJay Bridesmaids
  • Bill Levkoff
  • Christina Wu Occasion
  • Da Vinci Bridesmaids
  • Morilee Bridesmaids
  • Primavera Bridesmaids

Mother of Bride/Groom

  • Alyce Paris Jean De Lys
  • Cameron Blake by Mon Cheri
  • Damianou
  • Daymor Couture
  • Ivonne D by Mon Cheri
  • MGNY
  • Marsoni by Colors
  • Montage Boutique by Mon Cheri
  • Montage by Mon Cheri
  • Morrell Maxie MOB
  • Rina di Montella
  • Social Occasions by Mon Cheri
  • Soulmates
  • Stella Couture
  • Terani MOB

SALE! SALE! SALE! - ONLINE ONLY NOT AVAILABLE TO TRY ON IN STORE

  • SALE Rack!

Shoes & Handbags

  • Dyeables Shoes
  • Furmani
  • Johnathan Kayne Shoes
  • Touch Ups

Tuxedo Collections

  • Designer Tuxedo Colleciton
  • Smart Formal Wear Sarno & Sons